A Proudly Malaysian Brand
Marrybrown is a true Malaysian success story in the fast-food industry. Established in 1981 in Johor Bahru, the brand was created by Dato’ Lawrence Liew and Datin Nancy Liew with a mission to provide Malaysians with a fast-food experience that reflects local tastes. What began as a humble outlet has since grown into one of the largest homegrown fast-food chains in the country, with a growing international footprint. Unlike many competitors that offer a Western-centric menu, Marrybrown’s unique selling point lies in its integration of beloved Malaysian dishes such as bubur pedas with quick-service convenience.
Local Favourites on the Menu
Marrybrown is best known for bringing local favourites into the fast-food space. Their signature dishes like Nasi Lemak MB®, Bubur Ayam MB®, and Mi Kari have proven that Malaysian staples can thrive in a quick-service restaurant format. These meals are crafted to appeal to local palates, using familiar spices, ingredients, and cooking techniques. The brand also offers Western-style options like fried chicken, burgers, and fries, making it a one-stop spot for customers seeking variety without sacrificing flavour.
A Global Journey
While firmly rooted in Malaysia, Marrybrown has also achieved impressive international growth. Since venturing into global markets in 1996, the chain has expanded to over 500 outlets across more than 16 countries including Brunei, Maldives, India, Saudi Arabia, and the United Arab Emirates. In each country, Marrybrown adapts its offerings to suit local tastes while staying true to its Malaysian heritage—a strategy that has helped it stand out in the global fast-food landscape.
Halal-Certified and Family-Friendly
One of Marrybrown’s biggest strengths is its 100% halal certification, which reassures Muslim consumers both locally and abroad. The brand places a strong emphasis on cleanliness, food safety, and quality ingredients. Combined with its family-friendly environment and affordable pricing, Marrybrown has earned a loyal customer base that spans generations. Its outlets are often seen as a comfortable dining choice for families, students, and working adults alike.
Innovation and Future Growth
Marrybrown continues to push boundaries through innovation. From launching new seasonal flavours like salted egg chicken and tom yam-inspired meals to expanding into underserved regions across Malaysia, the brand is focused on staying relevant in a competitive market. It also engages actively on social media, tapping into trends and engaging with younger audiences to strengthen its brand presence.
Marrybrown’s commitment to quality, local flavours like the bubur pedas, and customer satisfaction makes it more than just a fast-food chain—it’s a celebration of Malaysia’s culinary identity on a global stage.